* What is the exact trade name of the business or service you are focusing on? (ex
* What kinds of product service do you sell/provide?
women
men
housewives
students
blue collar
white collar
professional
low income
mid income
high income
general family
others
* Are there any special traits, activities, hobbies, lifestyle elements your custo
* Why do you think people choose to do business with you more than once? (try to l
* Why would a customer recommend you to a friend or colleague? (try to list at lea
* Can you name ONE thing that separates you from your competitors? Can you find s
* How many employees do you have?
never advertised
television
newspaper
radio
billboard
magazine
coupons
direct mail
internet
yellow pages
other
I have never advertised
Advertise regularly (at least once per month) in just one medium
Advertise irregularly (less than once per month) but always in the same media
I tend to advertise with a medium for constant periods of more than six months.
Advertise regularly (at least once per month) in more than one medium
Advertise irregularly (less than once per month) in different media
Advertise irregularly and change media often, depending upon results
I have never advertised with any media for longer than three months per campaign
I have never advertised
Okay. I've had some good results and some not-so-good results.
I do enough business through word of mouth without advertising.
I tried radio a few times before, and I was disappointed.
Advertising in general has been frustrating and unpredictable for me.
Great! Constant advertising is crucial to my business success.
* I think these types of media are really good, but I don't much like the others.
* I really don't think these types of media work for me.
When I have advertised, I have always included the following information: (ex: s
Generally increase business
Move excess inventory
Promote a sale or seasonal product
Change the kind of people I do business with
Launch a store or product line
Change my image
Promote a change to my business (new location, ownership, etc.)
* Your name:
* Your position:
* Phone number:
Cell number:
* Street Address:
* City, State & Zip:
* Your email address:
* Who do you think are the customers you would like to do business with? (check a
* Have you advertised before? If yes, which media have you tried? (check all that
* How often do you advertise? (check all that apply)
* What kinds of experiences have you had with your advertising? (check all that ap
* What are you hoping to achieve through your advertising efforts? (check all tha
